{"id":919,"date":"2020-07-23T16:52:12","date_gmt":"2020-07-23T14:52:12","guid":{"rendered":"https:\/\/successfultunisia.com\/fr\/?p=919"},"modified":"2020-07-23T16:52:14","modified_gmt":"2020-07-23T14:52:14","slug":"sotipapier-le-leader-tunisien-du-papier-demballage-devoile-sa-derniere-campagne-de-communication-et-elle-a-le-merite-detre-originale","status":"publish","type":"post","link":"https:\/\/successfultunisia.com\/fr\/2020\/07\/23\/sotipapier-le-leader-tunisien-du-papier-demballage-devoile-sa-derniere-campagne-de-communication-et-elle-a-le-merite-detre-originale\/","title":{"rendered":"SOTIPAPIER, LE LEADER TUNISIEN DU PAPIER D\u2019EMBALLAGE DEVOILE SA DERNIERE CAMPAGNE DE COMMUNICATION ET ELLE A LE MERITE D\u2019ETRE ORIGINALE."},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>SOTIPAPIER, l\u2019entreprise leader du\npapier d\u2019emballage en Tunisie, qui produit 65&nbsp;000 tonnes de papier et en recycle\nplus de 50&nbsp;000 tonnes par an, s\u2019est engag\u00e9e pour sa toute premi\u00e8re\ncampagne de communication \u00e0 imprimer ses visuels publicitaires sur un support\n\u00e9cologiquement responsable, \u00e0 savoir son propre papier recycl\u00e9. L\u2019entreprise s\u2019est\naussi engag\u00e9e \u00e0 recycler l\u2019int\u00e9gralit\u00e9 du magazine ilBoursa.com, dont l\u2019\u00e9dition\nr\u00e9cente a \u00e9t\u00e9 tir\u00e9e \u00e0 dix mille exemplaires et o\u00f9 SOTIPAPIER a plac\u00e9 une insertion\ncr\u00e9ative pour le moins sp\u00e9ciale. Cette insertion publicitaire originale et\nengag\u00e9e comporte une enveloppe d\u00e9di\u00e9e \u00e0 l\u2019envoi du magazine, apr\u00e8s lecture, au\nsi\u00e8ge de SOTIPAPIER pour qu\u2019il soit recycl\u00e9.<\/p>\n\n\n\n<p>\u00ab&nbsp;En 39 ans d\u2019existence,\nl\u2019entreprise n\u2019avait fait aucune prise de parole publicitaire destin\u00e9e au grand\npublic.&nbsp;Nous estimions qu\u2019il \u00e9tait grand temps de changer cet \u00e9tat de fait\navec une campagne forte et engag\u00e9e qui refl\u00e8te \u00e0 la fois nos valeurs et notre\nposition leader sur le march\u00e9 du papier d\u2019emballage en Tunisie. Nous\nsouhaitions faire cette insertion dans le magazine mais avions un dilemme quant\n\u00e0 l\u2019impact environnemental des magazines en papier. Nous nous sommes dit que,\nquitte \u00e0 la faire, il fallait tout recycler apr\u00e8s.&nbsp;\u00bb<\/p>\n\n\n\n<p>C\u2019est ce qu\u2019a d\u00e9clar\u00e9 Philippe\nLacoste, directeur g\u00e9n\u00e9ral de SOTIPAPIER.<\/p>\n\n\n\n<p>Cette campagne de communication\nvient renforcer l\u2019action de la plateforme RSE SOTIPAPIER S\u2019ENGAGE, nouvellement\nlanc\u00e9e pour accompagner les projets sociaux et environnementaux de l\u2019entreprise\nen plein essor sur le plan national et r\u00e9gional.<\/p>\n\n\n\n<p>SOTIPAPIER s\u2019\u00e9tait d\u00e9j\u00e0 associ\u00e9e \u00e0\nl\u2019association CAPTE plus t\u00f4t cette ann\u00e9e pour planter 8000 arbres forestiers,\nagroforestiers et fruitiers aux alentours d\u2019Oued Tine dans le gouvernorat de\nBizerte, une localit\u00e9 fortement menac\u00e9e par l\u2019\u00e9rosion des sols.<\/p>\n\n\n\n<p>Ce nouveau chapitre publicitaire de la vie de la marque met en \u00e9vidence l\u2019importance de l\u2019\u00e9thique dans la communication moderne et la n\u00e9cessit\u00e9 pour les marques de fournir des preuves palpables de leur engagement aupr\u00e8s de l\u2019environnement, du citoyen et de la communaut\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed-facebook wp-block-embed is-type-video is-provider-facebook\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/sotipapiersengage\/videos\/2412791989021688\/?v=2412791989021688\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SOTIPAPIER, l\u2019entreprise leader du papier d\u2019emballage en Tunisie, qui produit 65&nbsp;000 tonnes de papier et en recycle plus de 50&nbsp;000 tonnes par an, s\u2019est engag\u00e9e pour sa toute premi\u00e8re campagne de communication \u00e0 imprimer ses visuels publicitaires sur un support \u00e9cologiquement responsable, \u00e0 savoir son propre papier recycl\u00e9. L\u2019entreprise s\u2019est aussi engag\u00e9e \u00e0 recycler l\u2019int\u00e9gralit\u00e9 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[43,44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOTIPAPIER, LE LEADER TUNISIEN DU PAPIER D\u2019EMBALLAGE DEVOILE SA DERNIERE CAMPAGNE DE COMMUNICATION ET ELLE A LE MERITE D\u2019ETRE ORIGINALE. - Successful Tunisia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/successfultunisia.com\/fr\/2020\/07\/23\/sotipapier-le-leader-tunisien-du-papier-demballage-devoile-sa-derniere-campagne-de-communication-et-elle-a-le-merite-detre-originale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOTIPAPIER, LE LEADER TUNISIEN DU PAPIER D\u2019EMBALLAGE DEVOILE SA DERNIERE CAMPAGNE DE COMMUNICATION ET ELLE A LE MERITE D\u2019ETRE ORIGINALE. - Successful Tunisia\" \/>\n<meta property=\"og:description\" content=\"SOTIPAPIER, l\u2019entreprise leader du papier d\u2019emballage en Tunisie, qui produit 65&nbsp;000 tonnes de papier et en recycle plus de 50&nbsp;000 tonnes par an, s\u2019est engag\u00e9e pour sa toute premi\u00e8re campagne de communication \u00e0 imprimer ses visuels publicitaires sur un support \u00e9cologiquement responsable, \u00e0 savoir son propre papier recycl\u00e9. 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